Why Systemising Your Business Could Be the Key to More Freedom
Many business owners we work with feel caught up in the day-to-day drudge. They’re handling customer queries, fixing problems, chasing invoices - and wondering how they’ll ever find the time to step back and think about where the business is heading.
The truth is, if your business relies heavily on you, it can feel impossible to take time out to work on strategy, growth plans, or even a long-term exit. That’s where systemising your business comes in.
What Do We Mean by “Systemising”?
Systemising simply means creating repeatable processes that don’t rely on your constant oversight. It’s about making sure the “how” of your business is written down, consistent, and easy for others to follow.
The benefits?
- More time for you – fewer fires to fight each day.
- Better customer experience – clients get the same high standards every time.
- A more valuable business – buyers pay more for a company that runs smoothly without the owner.
Here are a few areas where systemising can make a big difference:
- Onboarding new staff: Instead of spending hours explaining the same things, create a checklist or training video library. It saves time and ensures consistency.
- Sales process: Document the steps from first enquiry through to closing a sale. This helps staff handle leads in a consistent, professional way.
- Customer service: Use standard responses for common queries and a simple escalation process for problems. This reduces mistakes and keeps clients happy.
- Finance: Automate invoice reminders and set up clear procedures for credit control, so cash flow doesn’t depend on your memory.
- Marketing: Have a content calendar or email template bank so your marketing doesn’t stop when you’re busy.
Linking Systems to Your Exit Plan
If you’re thinking about selling your business in the next three to five years, systemisation is even more important. A potential buyer will ask: “Does this business depend on the owner?”, “Can it run without them?” or “Are there written processes that staff can follow?”
The more “yes” answers you can provide, the more attractive your business becomes. A buyer isn’t just buying your products or customer list - they’re buying a machine that runs smoothly without you.
First Steps to Get Started
Of course, to systemise your entire business all in one go would likely be overwhelming. So, why not pick just one repetitive task you’re always involved in and write down the process?
Other ideas you could think about include:
- Asking your team where the “bottlenecks” are - often they already know which areas could run more smoothly and could help you put together a system to overcome the problem.
- Consider using simple tools (e.g. Trello, Asana, or even shared spreadsheets) to keep processes clear and visible.
- Try to block out some time in your diary each month to work on the business, not just in it.
In short, systemising your business isn’t about bureaucracy - it’s about buying yourself time, reducing stress, and building a business that’s worth more when you eventually step away.
If you would like personalised advice on areas in your business that would benefit from systemising, or you are looking to maximise the value of your business, please feel free to get in touch. We would be happy to help you!
